Janet Molchanko | The City of Calgary’s United Way Campaign
21226
portfolio_page-template-default,single,single-portfolio_page,postid-21226,ajax_fade,page_not_loaded,,select-theme-ver-1.8,wpb-js-composer js-comp-ver-4.3.5,vc_responsive

The City of Calgary’s United Way Campaign

UW

 

This series was done in collaboration with Morgan McLaren and in conjunction with a senior designer during our internship with The City of Calgary. We were to create and design a concept as one of three to present to the client.

 

We wanted current statistics on homelessness and drop-out rates, but we didn’t want to intimidate or frighten viewers so we decided to hand draw the statistics and use friendlier, warmer colours. Our goal was to invite viewers in and get them excited to help.

Date

April 12, 2015